Hello, I'm Shruti.
Creative | Thinker | Problem Solver
I'm a Product Designer who loves crafting enjoyable experiences that bridge user needs and business goals. I enjoy observing people and solving complex problems with a human-centered design approach to create tangible yet innovative user experiences.
With 6 years of industry experience in UX and UI , I focus on channelling my expertise to industries that haven't been sufficiently influenced by design yet. Whenever possible, I actively pursue projects with significant potential for meaningful impact.
Selected Projects
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
An end-to-end design solution for enabling healthy eating habits among students in the UK.
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
An interactive web application to reduce fatigue for employees working from home.
An end-to-end design solution for enabling healthy eating habits amongst students in the UK
UX / UI Design
User Research
Re Designing
Human Factors
User Flows
Designed and Developed for ...
Social Cause
-
My responsibilities included creating a user-friendly interface and an infographic impact that promoted cross-cultural understanding and reached audiences worldwide.
-
This experience allowed me to merge my passion for design with a meaningful cultural narrative, making a lasting impact on the representation and preservation of Syrian Culture.
Insurance
-
Designed intuitive and user-friendly interfaces for AIGs for both B2C SaaS product Digital Claim Portal.
-
Played a vital role in AIG's global branding with the Axis Framework, ensuring standard UI guidelines.
-
Collaborated with cross-functional teams followed by Agile process to streamline the claims process and improve customer satisfaction by constantly incorporating feedback to ensure effective implementation.
Travel & Hospitality
-
Created conceptual designs, process flows, wireframes, and interactive prototypes for B2B SaaS product iHotlier Reservations and Booking Engine. which achieved a 20% increase in direct conversion rate.
-
Ensuring design consistency and coherence by adhering to client’s design standards.
-
Collaborated with project managers, product owners (clients), and developers by following Agile methodology.
Telecommunication
-
Worked as a UI developer using Javascript, Angular 2,HTML and CSS
-
Enhanced ASP.NET applications, making it simpler for business users to handle their daily tasks. This resulted in a 40% reduction in time and effort for creating and processing orders, leading to cost savings in overall operations.
